TA’AKTANA, a Luxury Collection Resort & Spa, Labuan Bajo
“Emotions of & for the New Generation”

The TA’AKTANA social media is aimed to create a sense of deep care, responsibity, love, and holistic sustainability. As a luxury hotel that aims to truly support a local circular economy, a concept that reflects that philosophy while highlighting the location & destinations was the perfect fit.

Story Design

THE ST. REGIS JAKARTA
“Exquisite Theater of Light”

They say theater has a soul, and so does The St. Regis Jakarta. The space moves, breathes, transforms, & lives. All of this is shown with light & motion, leading guests & audiences into an immersive, unique, and somewhat mysterious experience in the middle of the city.

Story Design

MANDAPA, A RITZ-CARLTON RESERVE
“The Subtle Human Touch”

Mandapa is the conductor into the world of Nature & Culture, with a goal to lead the guests to pure experience and feeling, and discovery of new edges of their senses, thoughts, and perceptions. Furthermore, it is a place where the depth & purity of the human experience is forefront, a forgotten paradise in which Care is king.

Story Design

ARWANA
“The Calm Fire by the Sea”

Fire, Wood, Salt, Food, Meat, Squid, Fish, Clams, Water, Wine, Beach, Sand, Waves, Family, & Friends... a feeling of warmth, relaxation, joy, and pleasure... All that with the salty ocean air in the background, and the opportunity to walk on the warm sand before and after your meal. This concept highlights a warm & cozy atmosphere, clean and focused approach to food & detailing, a focus on ingredients and a relaxed, non-pretentious atmosphere.

Story Design

RIVIERA BISTRO
“Italian Minimal”

Following the vibe & atmosphere that is always present in Riviera, the grid should feel alive, luxurious, and showcase food, drinks, & wine in an unpretentious but focused way.

Story Design

DISSOLVE WEEKEND
“Constantly Dissolving”

Creating an atmosphere that follows each event and evolves along with it, this concept is meant to always incorporate the idea of dissolving in the night.

Story Design

FOLD.
“Bakery Artform”

Focusing on the art of baking and the many factors that go into making the perfect bread, croissant, gelato, juice, and everything in between.

Story Design

THE LAGUNA, a Luxury Collection Resort & Spa, Nusa Dua
“The Blue Laguna”

Accenting on the unique and differentiating feature of the hotel - it’s lagoons and the ocean. Addition of local aesthetics and flavors, collages that showcase the atmosphere, and a recognizable color scheme focus create a unified feeling of a luxury yet laid-back experience worthy of an extended relaxing vacation.

Story Design

Palm Garden, a Tribute Portfolio Hotel
“Palmcore, Vol. X”

Inspired by top brands, fashion, incredible events, huge rock & roll parties of the 80’s, and fashion magazines, this concept positions Palm Garden as the place to be -- whether you’re here staying on a vacation and want something unique, or renting out the whole hotel for an event that is uniquely yours.

Story Design

Rosé Gourmand Deli
“The Exquisite Playful Deli”

Refined and sophisticated with a slight note of elegance, style, and quite a little bit of cheekiness - the concept exudes warmth, unity, and a soft expression of female strength. Inviting to indulge in a world of culinary delights and inspiration, it caters not only to a predominantly female market and relevant audience, but also to anyone with a taste for the finer things in life.

Story Design

Sheraton Bali Kuta
“Young. Vibrant. Kuta.”

The concept celebrates the vibrant energy of Kuta, the sunsets, the ocean, and the young energy surrounding the area. A unique experience that captures the essence of Kuta's dynamic atmosphere while still maintaining the Sheraton brand aesthetics.

Story Design

Bel Étage
“The Kitchen of the [Local] Earth”

Earthy colors and Black & White come together in this slightly moody aesthetic where the chefs, ingredients, and preparation shine through to showcase the best and most interesting Indonesian cuisines and ingredients to traveller, and to provide a refreshing modern look for Indonesia-based foodies and connoisseurs.

Story Design

Kul Kul
“Bohemian Party”

This is your space, your party, and your beach. Grab a drink, take your friend by the hand, and walk to the waves, or climb into the pool and cool off as you chat away the day.

Story Design

The St. Regis Bar, Jakarta
“A Taste of Neverwhere”

The escape in the city, the atmosphere of a space outside of time and space, a bar where you feel that you just might be somewhere locked in time, a memory of some other time that’s hard to place, but impossible to forget.

Story Design

Weddings by Marriott Indonesia
“The Wedding Magazine”

This is not just an account about weddings - it’s a fashion magazine for modern couples.Through mixing stylish photos with images as if from a magazine - which will carry useful information for brides - we create a sense of modernity, understanding, and passion about weddings.

Story Design

Kawi Lounge
“Kawi Golden Hour”

A warm atmosphere of a exclusive and luxurious, yet friendly community elevates the feeling of Kawi Lounge to new heights. Spend the Golden Hour in the company of your friends and the unique atmosphere -- but don’t just wait for the sunset time. Golden Hour is at Kawi from opening till closing.

Story Design

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JJA

2023

Elevated dining venue in The St. Regis Jakarta, named after John Jacob Astor IV, founder of The St. Regis. Part of a larger project where hehe|Creative was tasked with developing brand identities and social media of all venues within The St. Regis Jakarta.

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