SOCIAL MEDIA, PHOTO, & VIDEO PRODUCTION FOR
TA’AKTANA, a Luxury Collection Resort & Spa, Labuan Bajo
One of the newest hotels in The Luxury Collection portfolio, TA’AKTANA is the first Marriott Hotel in Labuan Bajo, Flores, Indonesia.
The TA’AKTANA principles and brief was clear:
Showcase the Destination, Culture, and wholistic approach to Sustainability that TA’AKTANA focuses on, with a goal to educate and inspire the luxury travelers that are starting to explore the wonders that Flores has to offer.
Armed with this brief, we’ve went on to develop the Social Media Concepts for the hotel, produce the content from pre-opening until launch, and manage the social media for the pre-opening period.
The First Glimpse
Concept: Memory of the Day
To showcase the destination and culture, without revealing too much of the hotel, the concept of the teaser was to focus on what a day of exploring Labuan Bajo would look like - from the context of a memory as you dive into a relaxing slumber.
Idea, Production, Filming, & Editing: hehe|creative
The Land & The Sea
Concept: Labuan Bajo, United in Harmony
The first of three pre-opening teasers, focused on destination.
The goal was to create a connection with the space via movements releated to the narrators speech, creating a memorable and emotional connection to the destination.
Idea, Production, Filming, Style, & Editing: hehe|creative
Where My Feet Stand
Concept: Labuan Bajo, United in Harmony
The second of three pre-opening teasers, focused on culture.
Showcasing the unique cultural landscape of Labuan Bajo and the Manggarai culture, we aimed to educate the audience while creating a compelling visual connection to the hotel through movements.
Idea, Production, Filming, Style, & Editing: hehe|creative
United in Harmony
Concept: Labuan Bajo, United in Harmony
The final of three pre-opening teasers, focused on everything TA’AKTANA & Labuan Bajo has to offer.
Through the strong narration and an emotional soundtrack, the depth of the Labuan Bajo and Resort experience comes together in a sonic and visual culmination of the three teaser journey.
Idea, Production, Filming, Style, & Editing: hehe|creative
A Glimpse at the TA’AKTANA Social Media Concept
Other Projects